You can refine your target audience by adjusting your demographics, location, and device targeting. Therefore, it is relatively more expensive to advertise on the Search Network compared to the Display Network. If you want to focus on those with high intent, you can expect to pay higher costs. In other words, the Search Network targets users with high buying intent, whereas the Display Network targets users with shared interests. The Display network includes Gmail, Blogger, YouTube, and many other partnering sites. Search Network includes search engine result pages (SERPs), search sites that partner with Google, and Google partner’s websites. This format gives you greater flexibility and control on how and where you want your pay-per-click ads to appear. Google Network comprises two platforms - the Search Network and Display Network. As the competition level increases from low to high, so too does its bidding price, which invariably leads to high CPC and CPA.įor example, in our previous examples - Blue jeans for women and Blue jeans for men - have high competition, which means we’ll pay more, and find it harder to rank with these terms. The competition value is an indicator of how many advertisers are bidding on a keyword on the Google network. However, it’s more likely these terms have high cost per click (CPC) as a lot of businesses want to target them. So, higher search volumes bring great opportunities for brand awareness, exposure, and traffic. Keyword search volume tells you how many people use that term to search each month. Otherwise, you wouldn’t be able to set a reliable budget.

You have to check the keyword cost for each and every keyword you intend to use in your campaign. Because of their high demand, the keyword prices increase and you have to spend more money on them than you have to do for the other keywords on your list. This is why the most popular keywords are often the most expensive keywords as well.

The most important factor remains the number of clicks a keyword has been receiving. Here are some variables that Google will take into account when calculating keyword costs: 1. It’s also crucial to remember that keyword costs fluctuate depending on several factors. In PPC advertising, it’s good to know how much a keyword costs, as it can guide your decision-making in regards to your budget and bidding.

Ppc cost